Target Corporation knows how to keep its company in the
spotlight when it comes to brand recognition.
Retail is a tough business especially when you are competing against a
conglomerate like a Walmart. Target knew
they needed more than just good pricing to stay competitive and decided the
best strategy was to differentiate themselves from all others including
Walmart.
When entering a Target store you enter into an overall
shopping experience where there is not just great pricing but a bright clean
store, chic products, and shorter wait times to pay for those products. Target
offers upscale discounts, quality products at a very competitive price which is
why there is such a loyal customer base that flock to their store on a daily
basis, in search of the next new product offered by their designer partners
like Missoni, Jason Wu and Isaac Mizrahi.
This upscale positioning has propelled Target to the forefront when it
comes to retail shopping. Target is a
one-stop shop for items including groceries, beauty products, toys and
clothing.
Target knows how to effectively communicate its marketing
message and reach their target audience, no pun intended. Their bull’s-eye logo
is a brand icon recognized like other major brands including Coca-Cola and
Nike. Branding and creative advertising has allowed Target to differentiate its
company on more than just pricing. Target’s outreach to the local communities
and its involvement with education also helps in its branding recognition.
Target gives back in many ways including its new campaign of helping local
small business get their product into Target stores. These types of partnerships help Target to outreach
on a more organic level and increase its customer’s base.
Branding is key to the success of Target because customers
want more than just a good price. If Target continues to offer an overall
experience with great pricing and quality products then they will continue to
grow and outgrow their competition.
